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FUTURE FORWARD: INTERNET 2010
EXPLOITING NEW MEDIA AND TECHNOLOGY TO GROW YOUR BUSINESS
Join us as some of the industry’s foremost authorities on internet advertising and marketing share their views as to what the future holds and what your company can do to leverage the power of collaboration technologies, social mediums, online videos, mobile marketing and more.
| Thursday, September 25, 2008 |
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Friday, September 26, 2008 |
| Keynotes: |
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Keynote: |
9:00 –
10:15 am |
Engage: The Role of Community in the Social Media Landscape |
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9:30 –
10:45 am |
Wiki for the Enterprise |
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4:00 –
5:00 pm |
We are Smarter Than Me - Unleashing the Power of Crowds in Your Business |
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| 10:30 – 11:45 am |
- Changing the Way We Work
- Internet 2010: Creating The Ideal Customer Experience |
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11:00 am –
12:00 noon |
- Online Social Networks Go To Work
- Does New Media Mean New Metrics?
- The Future of Out Of Home Digital |
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1:00 –
2:15 pm |
- Online Video: The Next Frame
- Mobile Marketing 2.0 |
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2:00 –
3:00 pm |
The Future of Social Media in Canada |
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2:30 –
3:45 pm |
- Gaming: Beyond the Mobile Buzz
- Web 2.0 - Changing the Way Things Are Made |
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 Engage: The Role of Community in the Social Media Landscape
Julie Wittes Schlack
SVP, Innovation & Design, Communispace
Thursday, September 25, 2008
9:00 – 10:15 am, Room 701A
Consumers are increasingly using various forms of online technology to meet their social needs. Marketers seeking to build relationships with them have a wide range of choices in deciding how to meet these consumers where they are.
This session will help participants understand the answers to the following questions.
- Why are consumers flocking to social media? What personal and social needs are being met?
- For the anxious companies trying to keep up, what are the most effective forms of social media for achieving specific business objectives?
- How can businesses effectively harness social media to drive real business results when the objectives are insight, engagement, and co-innovation?
Taking a broad look at social media in the 2.0 landscape, and then focusing on how online communities, Julie Wittes Schlack will show you how these communications can help you to meet the specific business objectives of generating insight into your customers’ needs, building enduring and authentic relationships, and co-innovating with them. |
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Changing the Way We Work
Asif Khan
Octopz
Thursday, September 25, 2008
10:30 – 11:45 am, Room 717A
Gone are the days of the agency pitching a client or client simply saying what they want without the input of the consumer. Learn how Web 2.0 collaboration tools are changing the ways these agents, clients, and consumers are interacting to drive better campaigns. |
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Internet 2010: Creating the Ideal Customer Experience
Thursday, September 25, 2008
10:30 – 11:45 am, Room 717B
With consumers skilled at defining what, how and when they receive information – how will businesses make their content consistently appealing, valuable and relevant?
Jen Evans will facilitate a panel of experts who bring depth in their specialized online and offline marketing areas as well as cross-industry knowledge. These professionals will provide their insights to address the following questions that define how businesses will leverage the Internet of 2010 to create and sustain a positive customer experience:
- Who will be the ideal customer?
- What will be important to them?
- How important will trust play online?
- How will businesses build trust online?
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- What data will need to be gathered?
- Who will gather, store, analyze and maintain data?
- How will data be turned into knowledge?
- What new issues around data will surface?
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Future of Online Video: The Next Frame
Thursday, September 25, 2008
1:00 – 2:15 pm, Room 717A
Online video sites are cropping up all over the web. Yet the majority seem to be Youtube copycats in one way or another. Innovation is low and the space is becoming crowded. Where will broadcasters and marketers turn next? |
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Mobile Marketing 2.0
Thursday, September 25, 2008
1:00 – 2:15 pm, Room 717B
How can the mobile campaign actually move the needle and address a marketing paradigm for the brand? Is it about
- user acquisition?
- retention?
- loyalty?
- increased transactions?
- a brand new revenue channel?
Which technologies do we employ? SMS, WAP, WAP advertising, Java, Bluetooth, LBS? Perhaps it's a combination of them all. Maybe just one. |
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Gaming: Beyond the Mobile Buzz
Thursday, September 25, 2008
2:30 – 3:45 pm, Room 717A
Advertisers are investing heavily in mobile gaming, and while this will certainly continue, attention is quickly turning to the twinning of the online and broadcast/film worlds. How will this evolve in the next five years? |
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Web 2.0 - Changing the Way Things Are Made
Thursday, September 25, 2008
2:30 – 3:45 pm, Room 717B
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? How will companies and marketers engage consumers in shaping the next generation of products? |
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 We are Smarter Than Me: Unleashing the Power of Crowds in Your Business
Barry Libert
Chairman of the Board, Mzinga
Thursday, September 25, 2008
4:00 – 5:00 pm, Room 701A
As social technologies continue to evolve, more and more companies are attempting to tap into the wisdom of communities. There are some challenges to be had along the way, but if done right, communities and social networking can help businesses drive innovation and profit, as well as increase customer loyalty and employee satisfaction.
During this session, industry expert Barry Libert outlines the critical steps to gaining management buy in for your business community initiatives. He also discusses the ways to correctly assess your “community readiness” in preparation for this journey. As a wrap up, Libert highlights real-world case studies of companies that have successfully partnered with their customers using community to create real value for their business |
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 Wiki For the Enterprise
Ross Mayfield
Founder, SocialText
Friday, September 26, 2008
9:30 – 10:45 am, Room 206
Web 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, partners, and customers. Watching how wikis function in corporate environments, you'll notice that people start having conversations that evolve into rich web content via linking, tagging, co-editing, etc. As this grows, the knowledge, expertise, and relationships of people contributing to the web becomes apparent through their contributions and interactions. The audience will understand the new wiki workplace and how Web 2.0 technologies re-shape the way in which enterprises do business, including how their employees communicate and collaborate. |
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Online Social Networks Go To Work
Friday, September 26, 2008
11:00 am – 12:00 noon, Room 205A
Social networks like MySpace, Facebook and Friendster continue to grow as more and more consumers embrace them. But what about the corporation? How are businesses using social networks to manage the enterprise? |
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Does New Media Mean New Metrics?
Friday, September 26, 2008
11:00 am – 12:00 noon, Room 205B
With a shift in marketing spend to digital and online video, techniques are needed to measure campaign effectiveness in new ways. Listen to a panel of expert explain how the metrics and measurement techniques are rapidly changing and where they may be in the next five years. |
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The Future of Out of Home Digital
Friday, September 26, 2008
3:30 – 4:30 pm, Room 205A
Digital is playing an instrumental role in the growth of the $321-million Out of Home industry. With Canadians spending on average 9.3 hours outside the home on a weekday and 6.2 hours on a weekend days, people have more exposure to OOH advertising than TV, Internet, radio, newspapers and magazines. Learn what leading industry stake holders stand to gain from the expected 8.7% compounded annual industry growth rate and what they must do to adapt their business practices inorder to reap the benefits and compete on the world stage. Join us as Kevin Goulding - GM Placed-based Media at Pattison and Kareem Boulos- Director of Account Planning at Media Experts take the stage and engage in an unscripted panel discussion lead by Michael Girgis Canadian Out of Home Digital Association Chair and President of ONESTOP Media Group.
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The Future of Social Media In Canada
Friday, September 26, 2008
2:00 – 3:00 pm, Room 205A
<session description to come> |
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This day
sponsored by:
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