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SOFTWARE AS A SERVICE
Meet leading CEOs, visionaries who were among the first to adopt this new model, as they share their insights, delving into what compelled them to transition to SaaS, what it has meant for their business, and how it is impacting revenue flows, business operations and customer relationships.
| Monday, September 22, 2008 |
| 12:30 – 2:00 pm |
Luncheon Keynote: Web 2.0 in the Enterprise |
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| 2:15
– 3:15 pm |
SaaS: Making a Successful Transformation |
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| 3:30 – 4:30 pm |
What It Takes To Get And Keep SaaS Customer And The Role Of The CIO In The Buying Decisions |
 Web 2.0 In The Enterprise
Richard McDonald
Technical Executive and Distinguished
IT Architect, IBM
Monday, September 22, 2008
12:30 – 2:00 pm, Room 718B
Web 2.0 is the current buzz in the Internet. From LinkedIn to Facebook and Twitter to DogEar – we are increasingly connected to each other. People of all generations are using these services to create their own presence on the world-wide web. They’re also doing it on your company intranet. And if they’re not, they probably want to or are finding “unofficial” ways. We’ll talk about the implications of this explosion of new content to your enterprise. And we’ll cover a few simple things you can do to get the most value from Web 2.0.
With over twenty-five years’ experience in IBM’s production development and technical support group, Richard McDonald has helped to develop and deploy a vast array of new technologies. He is one of only three IBM Distinguished IT Architects in Canada. Richard will deconstruct the “buzz” around Web 2.0 technology and share his experience and knowledge to help you plan your Web 2.0 strategy. |
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SaaS: Making a Successful Transformation
Joseph Payne
CEO, Eloqua |
Clara Shih
Director, Force.com AppExchange Product Marketing, Salesforce.com |
Bruce Toner
(facilitator)
Partner, Audit, Information, Communications, and Entertainment, KPMG LLP |
Monday, September 22, 2008
2:15
– 3:15 pm, Room 718A
Selling software products has significantly changed over the past few years due to the advent of SaaS models. More and more companies, not keen on coping with the ballooning costs of packaged enterprise software and those related to licensing and implementation are adapting SaaS. Thus, it has emerged from the wreckage of botched multi-million dollar ERP and CRM implementations as a radical alternative to traditional software licensing models. Per Gartner, it’s usage today has grown beyond CRM systems to applications such as financial services, utilities management, media management, and manufacturing processes. In turn, the industry sectors using these services have expanded significantly.
Is your technology ripe to take advantage of a SaaS Model? Come be part of this program which consists of two sequential sessions. Hear first hand from a world class panel of experts who have successfully transitioned to a SaaS Model. Learn from a successful Canadian company about what lies ahead as you transition your service offering and expand into the U.S. Gain insights from a successful U.S. SaaS company on how to expand internationally and maintain your customer base. |
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What It Takes To Get And Keep A SaaS Customer And The Role Of The CIO In The Buying Decisions
Andrew Nunes
Barrister and Solicitor, Fasken Martineau DuMoulin LLP |
Chuck Ormrod
Partner, Taxation, KPMG LLP |
Bruce Toner
(facilitator)
Partner, Audit, Information, Communications, and Entertainment, KPMG LLP |
Monday, September 22, 2008
3:30
– 4:30 pm, Room 718A
Expanding on the issues discussed in the previous session, panelists will engage with the audience and explore the impact of SaaS on customer loyalty and the role of the CIO in the buying decision. Participate in an interactive discussion on the impact of SaaS. |
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